August 2009
2 posts
I've moved.
I started on Tumblr because its quick and fun. I then got busy.
So @martinbailie became my thing.
Then I wanted a platform that was more flexible.
So I’m now here too
Love+Money
Sorry for the wild goose chase :-)
October 2008
8 posts
crowd surfing - a new book and some handy cases
“Apple’s networked media - or crowdsurfing - strategy is to make the tools that people use to operate in networked environments. Just like the people who provided the spades during the gold rush.”
So says these guys about a new book by David Brain and Martin Thomas. Nice quote I thought.
Is brand-speak past its sell-by date?
I’ve gotten involved in this little public spat about brands vs companies. I have been saying that it’s lazy thinking to work on ‘branding’ and talk about the ‘brand’ as some identifiable entity that can be crafted by creatively sensitive folk.
In reality, if a brand is just a collection of perceptions in the mind of the consumer then brands are just a random...
"Advertising is a tax you pay for unremarkable...
Nice. I’ve always upset people by saying that if you’ve nothing interesting to say, spend lots of money on advertising. It’s nice that thinking is coming of age rather.
September 2008
9 posts
is this the worst customer service in the world?
Spend all day trying to get through on their permanently ‘experiencing high call volumes’ phone line (read: ‘we only have one operator and they have breaks about the same time as you do so they won’t be around when you are trying to call’), only to resort to a web-form…and get this inspired reply:
“Thank you for getting in touch with the Child Benefit...
July 2008
6 posts
“The era of everything being based on the great idea is over,” he says....”
– Adweek
The End of Theory: The Data Deluge Makes the... →
Data rocks. Yet our instinct says instinct rocks more. We’re at a cross-roads as our previous linear attempts to guide people into buying from us and liking us via CRM have led to some useful optimisation, but little innovation and little excitement. Why? Because people do not think in linear ways, while emotions, fantasies and peers guide our thinking.
So the presentation of data needs to...
1 tag
top reading
Here Comes Everybody by Clay Shirky.
He’s pulled together a bunch of useful sociology so we can understand *why* people gather in groups, and *how* we can make what do work more efficiently. Bless him. Reads a bit dryly though. And not enough pictures for my liking!
Key points: We operate in groups (of course), but small ones are dense and personal whereas large ones tend to be sparse...
1 tag
the future of planning?
…isn’t just planning, but includes a big dollop of business innovation. Getting businesses closer to customers, so they can become more loved and customers can feel more in control. Business serving customers? There’s a new thought.