October 2008
8 posts
crowd surfing - a new book and some handy cases
“Apple’s networked media - or crowdsurfing - strategy is to make the tools that people use to operate in networked environments. Just like the people who provided the spades during the gold rush.”
So says these guys about a new book by David Brain and Martin Thomas. Nice quote I thought.
Is brand-speak past its sell-by date?
I’ve gotten involved in this little public spat about brands vs companies. I have been saying that it’s lazy thinking to work on ‘branding’ and talk about the ‘brand’ as some identifiable entity that can be crafted by creatively sensitive folk.
In reality, if a brand is just a collection of perceptions in the mind of the consumer then brands are just a random...
"Advertising is a tax you pay for unremarkable...
Nice. I’ve always upset people by saying that if you’ve nothing interesting to say, spend lots of money on advertising. It’s nice that thinking is coming of age rather.
