Jul
2
top reading
Here Comes Everybody by Clay Shirky.
He’s pulled together a bunch of useful sociology so we can understand *why* people gather in groups, and *how* we can make what do work more efficiently. Bless him. Reads a bit dryly though. And not enough pictures for my liking!
Key points: We operate in groups (of course), but small ones are dense and personal whereas large ones tend to be sparse and impersonal. So if we want to have influence within a group, it’s useful to approach the group with an understanding of the dynamic of ‘social capital’ - that which powers the group. Likewise, the reason we group as we do is because of the wonderfully named Homophily - the grouping of like with like. I’m so using that word when I next see a client.
